While traditional coffee shop businesses try to bring communities together, the bikini barista drive-thru coffee business model seems to place people into three general camps: The Opposition: I know that the businesses can be a very worthwhile venture, even in a competitive market like Seattle.Ī bikini drive-thru coffee stand business can easily differentiate itself from other coffee competitors, but it also stands out with community critics. I have interviewed several bikini baristas, and bikini drive-thru coffee stands business owners. However, with thorough coffee shop business planning, having a profitable bikini drive-thru coffee stand business is certainly obtainable. The niche entertainment coffee business model that a bikini drive-thru coffee stand provides has raised some eyebrows in some tight-knit communities. While it will require much more research to start your drive-thru business, we have seen that it can be tremendously profitable. The apparent success of existing bikini drive-thru coffee stands in the Northwest (and elsewhere in the United States) has attracted many other coffee entrepreneurs throughout the U.S. Over the years, we have been asked about what the prospects of starting a successful bikini drive-thru coffee stand business would be like. The Pros and Cons of Starting a Bikini Drive-Thru Coffee Stand Business We strongly believe that learning how to set up your drive-thru coffee stand with other experienced coffee business owners can help develop your business concept and execute your strategy.īikini Barista Coffee Drive-Thru Can Be Very Profitable. This is why we strongly encourage you to learn the fundamentals of the retail coffee business before you spend any money starting your bikini barista drive-thru coffee stand. However, along with the potential for significant profits, there are some challenges ahead. Regardless, the coffee drive-thru concept provides a novel customer experience, generates inherent marketing advantages, and often generates higher receipts per sale. But then again, it could also be a potential target for some community members. ![]() Starting a bikini barista drive-thru coffee stand may have an inherent competitive advantage over other family-friendly drive-thru coffee stands. A side from bikini-wearing baristas' novelty, a well-located drive-thru coffee stand can be a very profitable business venture. Opening a bikini barista drive-thru coffee stand can be intriguing and beneficial from a business perspective. Plus, Torrance fought me enough on the bikinis.Start a Bikini Barista Drive-Thru Coffee Stand “I couldn’t have them on the street in lingerie. “I didn’t want to go with the lingerie idea because I thought it would corrupt the original bikini idea,” he said. He wanted to stay with the bikini concept even as his business seemed ready to fail. Gillett started Bikini Espresso as a version of a business concept at some coffee drive-throughs in Washington state in which baristas wear lingerie. He noted the lack of a U-turn for passing traffic on Hawthorne Boulevard also hurt business. Gillett didn’t lay all the blame on Torrance. Having said that, this particular business, because of the way they were operating, created heartburn for some people in the city.” “We want all businesses to succeed in Torrance because they create employment opportunities. “Unfortunately, as a city we couldn’t regulate that. He said the city could not stop that type of marketing. Scotto said he has received numerous complaints about the coffee shop, especially its employees standing along the curb in bikinis trying to draw customers. ![]() The mayor said a business owner can respond by either seeking a permit or simply removing the offending sign. Scotto, who owns Frank Scotto Towing and a Chevron gas station in Torrance, said he has received similar letters from the city about signs for which he lacked a permit. “If we let people (ignore permit requirements), the city would be so cluttered with banners and signs that it would be very unsightly.” “As anybody that’s in any city, there’s certain rules that they have to abide by,” Scotto said. Torrance Mayor Frank Scotto called Gillett’s accusations “ludicrous,” and insisted that the city treated the coffee shop like any other business. “I was losing money every day it was open.” “I’ve enjoyed it, but it wasn’t worth putting money into it if I wasn’t making a profit,” Gillett said. In addition, an inflatable jumper he set up near his shop – for his employees and customers to bounce around in – also drew a city reprimand, he said. The city also fined or threatened to fine him for altering his existing signs and using a mural of a woman bathing in a coffee cup without a permit, Gillett said.
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